Photographers: Who Do You Really Work For?

One of the most important lessons I’ve learned in photography is to make sure you have a clear set of goals and you know exactly where you stand as far as your abilities go.

On a daily basis I think about the realization that it is the photographer not the camera who is the instrument. And that more than anything else, I want to continue to develop my vision. I want to produce photographs that are not only unique, but are somehow useful. They must carry some weight or possess some poetry. I have no desire to make photographs that are the same as someone else’s. I have no desire to make photographs that are useless and totally devoid of any kind of reason for existing.

I have learned that nobody including myself, cares about photographs that exist purely to demonstrate a level of skill. And nobody cares about photographs that are perfectly composed or executed.

If I can look back on my year and be proud of all the things I’ve learned and some of the images I’ve taken, then I’m ok with that. If I can be proud of having a vision that is my own, or if I’ve overcome obstacles that stood in my way, then I’ve achieved something.

Especially important is to realize that if you’re a somewhat average photographer, and by that I mean someone who perhaps lives in a small town, someone who works full time doing something other than photography, or runs a small business, or doesn’t have any corporate backing, or someone who doesn’t have people promoting them or working for them, someone who doesn’t get invitations to do presentations or guest blog posts etc. that you should know who you’re really working for.

Your real boss is you. I’ll repeat that. Your real boss is you. And the only person that really cares about your work is you. You need to measure your progress against all you’ve learned and done in the past year or two. If you’re happy that your photography and your vision is progressing, then you can and should consider yourself to be success!

Do not make the mistake of falling into the social media trap being someone who measures their worth based on Facebook or Instagram likes. They mean nothing. Many on social media who like your images do so only to get a like back for themselves. It is a reflection of the times we live in. It’s the way of the world.

I can upload what I consider to be the best image I’ve ever done to Facebook and be lucky if it gets 5 or 10 likes. In fact, most people simply don’t care about what you’re doing as much as they care about what’s going on in their own private worlds. It’s a fact of life. And that is completely normal. I recently self published a 132 page book of black and white images with important writings on some of the most valuable concepts I’ve learned being a photographer. Now, if I was a young photographer looking to learn something that would certainly make them better, it’s a no-brainer to get a copy of the book. It has the potential to take years off one’s uphill climb to seeing. Do you want to know the reality of the situation? Not a single copy has been sold (even at zero profit margin) to any friends, any local photographers, or any family members for that matter. Did I push the book? Other than a single blog post and about a half dozen posts to Facebook, not really. But the truth of the matter is that nobody is as interested in what you’re doing or trying to accomplish as you yourself are.

Understand that the reason you do what you do is is for you! It’s for your memories in twenty or thirty years from now. It’s for your kids. It simply doesn’t matter if you spent 2 years or 4 years putting together a project of your greatest efforts. Nobody cares unless you put an enormous amount of time and effort into promoting the product. And even then, it will likely be only about 2% of the masses that are even remotely interested in giving it a look. It’s a fact. And it’s certainly not a problem unless you expect something to be any different. That’s normal.

I strongly encourage any photographer to print their images and archive them into an album. Put your completed photo books in a library for your kids to enjoy someday. After you’re gone, your husband or wife may really enjoy looking back over all the memories and the special way you saw the world.

These should be your most important goals as a photographer.

Don’t ever fool yourself.

Do it for you. Do it for you.

Happy shooting as always. And this Christmas give yourself a pat on the back for a job well done. You damn well deserve it.

Doug

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